Customer Relationship Management (CRM) is a business strategy and technology-driven approach to managing a company's interactions with current and potential customers. The goal of CRM is to build and maintain long-term, profitable relationships with customers by understanding their needs, preferences, and behaviors. CRM systems help organizations to streamline sales, marketing, and customer service processes, providing a unified view of customer information and interactions across various touchpoints.
The main components of a CRM system include: