Salesforce.com, Inc., commonly known as Salesforce, is a leading global provider of cloud-based customer relationship management (CRM) software and enterprise applications. Founded in 1999 by Marc Benioff, Parker Harris, Dave Moellenhoff, and Frank Dominguez, Salesforce is headquartered in San Francisco, California, USA.
Customer Relationship Management (CRM) is a business strategy and technology-driven approach to managing a company's interactions with current and potential customers. The goal of CRM is to build and maintain long-term, profitable relationships with customers by understanding their needs, preferences, and behaviors. CRM systems help organizations to streamline sales, marketing, and customer service processes, providing a unified view of customer information and interactions across various touchpoints.
The main components of a CRM system include: